Senior Regional Marketing Manager - SLED

Armis is a cyber exposure management and security company that protects organizations' cyber risk exposure. They are seeking a Senior Regional Lead - SLED/GHE to lead regional marketing efforts for the public sector, focusing on state and local government, education, and healthcare sectors.

Responsibilities:

• Develop and Execute Regional Marketing Programs: Partner with sales leadership to design and execute marketing initiatives that generate and accelerate pipeline at every stage of the funnel, with a strong emphasis on top-of-funnel activities
• Event Planning and Execution: Lead the planning, execution, and follow-up of regional events, trade shows, customer engagement initiatives, and other local marketing activities aimed at building and accelerating the sales pipeline
• Cross-Functional Collaboration: Work closely with sales, account management, and the technical SE team to ensure alignment of field marketing efforts with overall business objectives. Act as the bridge between marketing and sales to ensure the success of pipeline-driving activities
• Content Development: Leverage corporate messaging, product positioning, and industry insights to develop compelling content and communications that resonate with target audiences, including technical and executive stakeholders (CIOs, CISOs, DevOps, Security Architects, etc.)
• Performance Measurement and Optimization: Provide closed-loop reporting on the effectiveness of field marketing programs. Analyze campaign performance, track key metrics, and recommend actionable optimizations to continually improve ROI
• Effective Communication: Maintain transparent and frequent communication with key stakeholders, including the marketing leadership team, sales, and executive leadership. Ensure alignment on goals, progress, and outcomes of field marketing initiatives

Requirements:

• 15+ years of experience in B2B Field Marketing, ideally within a security or enterprise software environment
• 10+ years of experience in the B2G space, deep knowledge of the Public Sector vertical, both Federal and SLED (state/local government/education/healthcare). International Public Sector experience is a strong plus
• Proven ability to plan, execute, and optimize marketing programs that target technical and executive audiences (CIOs, CISOs, DevOps, Security Architects, etc.)
• Experience managing high-impact events and programs with a data-driven mindset, ensuring clear metrics for success and continuous improvement
• BA/BS degree or equivalent industry experience
• Demonstrated ability to thrive in a fast-paced, start-up environment, with experience building and scaling marketing programs from the ground up
• Exceptional interpersonal skills and a track record of successful collaboration with cross-functional teams across sales, marketing, and technical stakeholders
• Ability to work seamlessly in a decentralized, cross-cultural team environment, fostering strong relationships and driving alignment toward common goals