Principal Product Manager - MarTech

SalaryGuide is a marketing-focused career platform seeking a Principal Product Manager specializing in MarTech. The role involves acting as the primary spokesperson for the company's AI suite, driving product-led growth, and owning the multi-year product vision while ensuring ethical AI governance.

Responsibilities:

• The Voice of AI: Act as the primary technical and strategic spokesperson for our AI suite. You will translate LLM complexities into a "value-first" narrative for C-suite stakeholders and enterprise clients
• Customer Advocacy: Drive product-led growth (PLG) by deeply understanding the "jobs to be done" for modern marketers and turning those insights into compelling market stories
• Thought Leadership: Represent the product in industry forums and executive briefings, positioning our AI capabilities (RAG, content automation, predictive modeling) as the gold standard in MarTech
• The North Star: Own the multi-year product vision. You aren't just shipping features; you are building a proprietary AI ecosystem that redefines content generation and personalization
• High-Stakes Prioritization: Balance aggressive innovation with technical feasibility, ensuring the roadmap focuses on high-growth levers that drive ROI and enterprise retention
• Governance & Ethics: Lead the charge on ethical AI, ensuring our roadmap adheres to global data privacy (GDPR, CCPA) while maintaining a competitive edge
• Growth Mechanics: Identify untapped opportunities within the MarTech stack (CDP, CRM, Creative Ops) to expand the product’s footprint and increase "stickiness" within enterprise workflows
• Agile Experimentation: Lead a culture of "fail fast, scale faster." Use pilots and MVPs to validate AI models, then rapidly operationalize them for global scale
• Commercial Impact: Define and own the KPIs that matter: Product-Qualified Leads (PQLs), adoption velocity, and AI-attributed revenue growth

Requirements:

• You have a deep, intuitive understanding of LLMs, RAG, and NLP frameworks. You don't just know what they are; you know how to monetize them
• You possess the rare ability to command a room of engineers in the morning and a room of CMOs in the afternoon
• You have a proven track record of taking products from 'experimental pilot' to 'enterprise-wide adoption.'
• You've spent years navigating the Adobe/Salesforce/CDP ecosystems and know exactly where AI can disrupt traditional marketing silos