Quilt Software is a company that provides tools for local businesses to compete with larger companies. They are seeking a Content Marketing Manager to manage content strategies, perform research, and optimize content for SEO while mentoring a small team.
Responsibilities:
- Manage blog content calendars for a variety of in-house brands
- Perform industry and keyword research to discover new content opportunities
- Ideate, execute, and measure the performance of content offers
- Identify necessary content refreshes and optimizations
- Write and review copy (primarily long-form) as needed
- Assist in launching targeted marketing campaigns
- Mentor a small team of content specialists
Requirements:
- Manage blog content calendars for a variety of in-house brands
- Perform industry and keyword research to discover new content opportunities
- Ideate, execute, and measure the performance of content offers
- Identify necessary content refreshes and optimizations
- Write and review copy (primarily long-form) as needed
- Assist in launching targeted marketing campaigns
- Mentor a small team of content specialists
- Bachelor's degree in communications, marketing, media, or related field
- 5+ years in content marketing and previous experience developing B2B content calendars
- Experience writing content (primarily blogs, long-form guides, and landing pages) and optimizing it for SEO
- Proficiency in content management systems (HubSpot preferred)
- Exposure to performance data and analyzing content marketing metrics
- Interest in managing others and training them up on key skills
- Strategic thinker who can adapt, pivot, and stay ahead of industry trends
- Strong communicator
- Comfortable working independently in a fast-paced environment
- Comfortability managing multiple brand style guidelines and preferences
- Ability to meet hard deadlines and communicate project status updates
- Previous role(s) in a marketing agency
- Experience managing people