Sr. Marketing Manager, SureCare

Hologic is a company focused on supporting customers worldwide through its Global Service organization. They are seeking a Senior Marketing Manager for the SureCare® portfolio to lead both upstream and downstream product marketing initiatives, collaborate on cross-functional teams, and drive global growth.

Responsibilities:

• Serve as the marketing core team member on cross-functional product development teams for SureCare®
• Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition
• Provide portfolio and roadmap input for SureCare® products and services
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria
• Perform in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization
• Partner with R&D and Commercial to:
• Translate unmet service needs into clear design inputs and specifications
• Shape serviceability requirements in product design
• Support validation plans and activities for new offerings
• Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence)
• Lead service-related product lifecycle management strategies, including portfolio optimization and prioritization
• Collaborate on Unifi Connect development and other digital/service platforms
• Develop and lead service-related subscription model strategies (positioning, pricing, and value articulation)
• Align internal and external stakeholders around key strategic decisions for SureCare® offerings
• Develop and execute comprehensive global marketing plans for SureCare® products and services, including:
• Clear value propositions and differentiation
• Messaging frameworks and key claims
• Customer segmentation, targeting, and positioning
• Launch objectives, KPIs, and tactical plans
• Collaborate cross‑functionally to meet milestones and ensure high-quality global launches
• Develop go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs
• Create/refine customer-facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention
• Lead sales training strategy and execution:
• Develop and deliver training content (presentations, playbooks, e-learning, FAQs)
• Conduct global and regional sales training (live, virtual, and train‑the‑trainer)
• Partner with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer-facing teams
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions
• Monitor post-launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives
• Partner with Pricing and Finance to support value-based pricing strategies and promotional tactics
• Lead and manage strategic planning efforts across Global Services as they relate to SureCare®, including growth initiatives and resource prioritization
• Advise, collaborate, and implement lifecycle management strategies, including end-of-life planning and global rollout strategy
• Build strong relationships and foster a culture of partnership with Sales, Finance, Supply Chain, Field Service, Technical Support, Operations, Marketing, Legal, Pricing, Business Development, and regional commercial teams
• Promote a culture of shared urgency to meet business objectives and timelines
• Act as a key advocate for design for serviceability throughout the product lifecycle

Requirements:

• 7+ years of product and/or service marketing experience (upstream and downstream), preferably in healthcare, medtech, or a similarly complex B2B environment
• Demonstrated experience leading cross-functional product development or service offering initiatives from concept through launch and lifecycle management
• Proven track record of conducting market research and VOC/KOL engagement
• Proven track record of translating customer needs into product/service requirements
• Proven track record of developing and executing global launch and go-to-market plans
• Proven track record of building and delivering sales training and enablement programs
• Bachelor's degree in Marketing, Business, Engineering, or a related field required
• Deep understanding of upstream and downstream product marketing in a complex B2B environment (ideally healthcare/medtech)
• Strong knowledge of market research methods (qualitative and quantitative), VOC techniques, and segmentation/positioning frameworks
• Ability to develop compelling value propositions, messaging frameworks, and differentiated positioning
• Proficiency in developing go-to-market plans, launch strategies, and sales enablement programs
• Understanding of subscription/service business models, value-based pricing, and commercial strategy
• Strong analytical capability to conduct market sizing, opportunity assessments, and competitive analysis
• Ability to synthesize complex data and customer insights into clear strategies, recommendations, and actionable plans
• Experience setting KPIs, tracking performance, and making data-driven decisions
• Strong cross-functional leadership and influencing skills, able to build alignment across R&D, Commercial, Finance, Operations, Service, and regional teams
• Skilled in stakeholder management and gaining buy-in for key strategic decisions
• Comfortable leading in a matrixed, global organization and collaborating across cultures and time zones
• Excellent project management skills: able to set priorities, manage timelines, and drive execution from concept to launch and beyond
• Excellent written and verbal communication skills
• Proven ability to create executive-ready presentations and tell a clear, compelling story with data and insights
• Strong training and facilitation skills for sales and service audiences (live and virtual)
• Ownership & Accountability: Operates independently, takes initiative, and drives work forward with minimal direction
• Customer-Centric Mindset: Naturally represents the voice of the customer and end-user in decisions and trade-offs
• Adaptability & Agility: Comfortable in a fast-paced environment; able to pivot quickly between strategy and hands-on execution
• Collaborative Partner: Fosters a culture of partnership, transparency, and shared urgency with cross-functional teams
• Results-Oriented: Focused on impact, outcomes, and achieving business objectives
• Curious & Learning-Oriented: Quickly ramps up in new domains, asks the right questions, and builds effective approaches in unfamiliar areas
• Structured & Organized: Brings structure to complex problems and projects; manages multiple priorities effectively
• Experience working with service-based or subscription offerings, digital/service platforms, or design for serviceability is strongly preferred
• MBA or advanced degree strongly preferred