Field Marketing Manager

AppZen, Inc. is the leader in Finance AI software, and they are seeking a highly organized and proactive Field Marketing Manager to join their growing field marketing team. This role will involve planning and executing regional marketing programs, collaborating with sales leadership, and managing event execution to drive pipeline and brand awareness.

Responsibilities:

• Plan and execute regional marketing programs including conferences, executive dinners, roundtables, partner events, and hosted experiences
• Collaborate closely with regional sales teams to identify target accounts, align on priorities, and build programs that drive qualified pipeline
• Manage end-to-end event execution - from strategy and budgeting to logistics and post-event follow-up
• Drive both in-person and digital demand generation initiatives to support pipeline growth
• Track, measure, and report program performance and ROI in SFDC
• Manage regional event budgets and ensure programs are executed efficiently and effectively
• Identify opportunities to improve processes, tools, and best practices as we continue building a best-in-class field marketing engine

Requirements:

• Bachelor's degree or equivalent professional experience
• 3 - 5 years of experience in B2B field marketing, event marketing, or demand generation
• Proven experience executing in-person and virtual marketing programs
• Strong organizational, communication, and project management skills with exceptional attention to detail
• Comfortable partnering with and influencing sales stakeholders
• Analytical mindset with experience tracking program performance, pipeline impact, and working within HubSpot, SFDC, or similar marketing automation tools
• Willingness to travel up to 35%, depending on location
• SaaS or technology experience