Director, Product Marketing

Dutchie is a comprehensive technology platform powering dispensary operations, providing consumers with safe access to cannabis. The Director of Product Marketing will lead the product marketing direction, shaping narratives and driving clarity across go-to-market efforts while leveraging AI tools to enhance product marketing effectiveness.

Responsibilities:

• Own Dutchie’s product and solution positioning end-to-end, setting clear, compelling, and differentiated narratives across marketing, sales, product, and executive communications
• Define and steward the company’s product story, ensuring consistency and clarity across launches, GTM motions, customer-facing materials, and internal alignment
• Set the standard for AI-enabled product marketing, using AI tools to accelerate research, insight generation, messaging iteration, and content creation while maintaining a high bar for quality and brand integrity
• Partner closely with Product leadership to influence roadmaps, ensure features are built with strong product-market fit, and translate product intent into customer-relevant value
• Lead competitive and market intelligence, synthesizing research, customer insights, and win/loss learnings into actionable guidance for Product, Marketing, and Sales
• Personally create and refine high-impact PMM assets (messaging frameworks, launch narratives, sales enablement, executive materials), while ensuring strategy translates cleanly into execution
• Act as a cross-functional PMM leader, aligning stakeholders and driving clarity where ambiguity exists, so positioning decisions stick and scale

Requirements:

• 8-12+ years of experience across product marketing, product, strategy, or growth, with recent, hands-on ownership of core PMM responsibilities including positioning, launches, and narrative
• Proven ability to operate at both strategic and executional levels, knowing when to set direction and when to dive in
• Strong experience leveraging AI tools to materially increase PMM velocity and effectiveness, not just experimentation
• Deep fluency in modern PMM frameworks (e.g., Jobs-to-Be-Done, value-based positioning, category framing) and how to apply them in practice
• Exceptional product and brand storytelling skills — clear, compelling, and grounded in customer and market insight
• Track record of influencing product direction through insight, not authority
• B2B SaaS experience required; experience in regulated or complex markets strongly preferred
• Executive presence with the ability to deliver clear, compelling plans and effectively incorporate executive-level feedback