Director of Product Design, New Products

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. The Director of Product Design will lead the design for Ethos’s emerging product lines, owning the end-to-end design journey and collaborating with cross-functional teams to create intuitive and engaging user experiences.

Responsibilities:

• Lead design emerging business lines — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management
• Lead, mentor, and grow a small but mighty team of product designers. Bring in design specialists to support the vision as needed
• Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention
• Raise the bar for the design practice across: design systems and craft, accessibility, decision-making discipline, experimentation, storytelling, leverage of research and data
• Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces
• Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally

Requirements:

• 10+ years of product design (UX) experience, including several years leading multi-person design teams
• Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech
• Strong understanding of conversion optimization, user motivation, and behavior design principles
• Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
• Skilled at team and stakeholder communication — you make design rationale clear, measurable, and compelling
• A track record of positive impact to product quality and design culture
• A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers