Strategic Marketing Manager - Auto Insurance

SambaSafety is a company offering comprehensive driver monitoring software aimed at promoting safer communities. They are seeking a Strategic Marketing Manager with expertise in the auto insurance industry to lead go-to-market strategies and ensure alignment across their Auto Insurance and Risk Services businesses.

Responsibilities:

• Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities
• Define persona-based messaging frameworks for key auto insurance audiences, including: Auto insurance carriers, Brokers and MGAs, Underwriters, Risk managers and loss control professionals
• Translate auto insurance market trends, claims and loss data themes, regulatory considerations, and buyer pain points into actionable marketing direction
• Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies
• Lead cross-functional GTM planning for strategic initiatives, including: Auto insurance partner programs, Product launches tied to auto risk, safety, and underwriting insights, Expansion within existing carrier and brokerage relationships
• Serve as a key stakeholder in GTM interlock planning, ensuring marketing priorities align with auto insurance revenue, retention, and partner goals
• Provide strategic oversight for integrated marketing programs that support: Strategic and named auto insurance accounts, Broker and MGA partner engagement, Referral-driven growth within the auto insurance ecosystem, Customer expansion across underwriting, claims, and risk services use cases
• Guide campaign direction, sequencing, and measurement while partnering with execution teams on implementation
• Partner closely with: Content Marketing to ensure industry-accurate, credible auto insurance thought leadership, Product Marketing to align auto insurance positioning, value propositions, and use cases, RevOps to ensure segmentation, account structures, and reporting reflect auto insurance buying and account hierarchies
• Act as a central point of alignment across Marketing, Sales, Channel, and Risk Services teams
• Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance
• Analyze performance trends and provide strategic recommendations to optimize GTM approach
• Continuously refine audience strategy and messaging based on insights from auto insurance customers and partners

Requirements:

• 7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
• Proven experience marketing to auto insurance carriers
• Proven experience marketing to brokers, MGAs, or underwriting organizations
• Proven experience marketing to risk management or loss control teams
• Deep understanding of auto insurance buying cycles and decision-making processes
• Deep understanding of carrier and broker distribution models
• Deep understanding of partner- and channel-led growth
• Deep understanding of persona-based and account-centric marketing
• Strong strategic thinker with the ability to influence senior stakeholders
• Comfortable operating at both executive strategy and program planning levels
• Excellent communicator who can align cross-functional teams around a shared auto insurance GTM strategy