Senior Marketing Operations Manager

SMG is seeking a Senior Marketing Operations Manager to own and elevate their marketing technology ecosystem, focusing on HubSpot architecture and analytics. The role involves designing systems and processes that enhance the demand engine, enabling collaboration among Marketing, Sales, and Customer teams.

Responsibilities:

• Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization
• Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks
• Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce
• Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.)
• Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization
• Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships
• Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel
• Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM
• Conduct recurring system and database audits to proactively identify improvements and ensure platform health
• Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy
• Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements

Requirements:

• Bachelor's degree or equivalent work experience required
• 5–7 years of B2B SaaS marketing operations or revenue operations experience
• Deep HubSpot expertise—advanced proficiency with workflows, lists, properties, reporting, custom objects, sequences, and campaign tools
• Proven success designing and scaling demand generation systems that drive measurable pipeline and revenue impact
• Comfortable with light technical work: REST APIs, webhooks, Zapier/Make, HTML/CSS for emails/landing pages, and basic regex
• Strong analytical skills with mastery in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools (SQL is a plus)
• Familiarity with ABM platforms (N.Rich, Outreach, RollWorks, etc.) and intent data
• Detail-oriented, process-driven, and committed to data accuracy