Salesforce Marketing Cloud Campaign Manager
United States of America
Full-time
1 week ago
$90,000 - $128,000 USD
H1B Sponsor Likely
Key skills
SQLAnalyticsSalesforceCRMSales
About this role
New York Life Insurance Company is dedicated to providing comprehensive insurance and absence management solutions. They are seeking a Salesforce Marketing Cloud Campaign Manager to build, test, and deploy customer-centric campaigns, ensuring effective campaign orchestration and data integration.
Responsibilities:
- Configure and deploy email and eventually multichannel campaigns in SFMC using Email Studio, Journey Builder, Automation Studio, and Contact & Content Builder
- Leverage AMPscript and dynamic content to personalize email content based on customer attributes and behavior, eventually establishing dynamic content rules per channel
- Manage data extensions, SQL queries, filters, and subscriber data to ensure accurate targeting and deliverability
- Develop, test, and maintain multi-step customer journeys triggered by key business or behavioral events, time-based and behavioral events
- Use decision splits, engagement tracking, and wait steps to optimize the customer experience
- Work closely with CRM and analytics teams to ensure seamless data flow between Salesforce Sales Cloud and Marketing Cloud
- Support preference center functionality and opt-out compliance across journeys
- Assist with IP warming strategy and deliverability monitoring for new initiatives
- Conduct end-to-end testing of content, data logic, and audience segmentation
- Ensure compliance with CAN-SPAM, GDPR, and internal governance policies
- Provide technical consultation and support to Integrated Marketing partners and campaign stakeholders
- Assist with platform documentation, training, and user enablement
Requirements:
- 8+ years of experience using traditional marketing automation platforms (e.g. Marketo, Hubspot) and 3+ years of hands-on experience with Salesforce Marketing Cloud campaign execution
- Strong proficiency in AMPscript, SQL, and HTML/CSS for email personalization and development
- Proficiency with Journey Builder, Automation Studio, Email Studio, and Contact & Content Builder
- Experience with data extensions, campaign targeting, and dynamic content logic