TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. The Growth Marketing Manager will lead campaign strategy and execution to drive measurable revenue outcomes and scale pipeline impact.
Responsibilities:
- Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns
- Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
- Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity
- Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries
- Co-design plays that fuel pipeline growth and improve win rates
- Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs
- Own campaign success across multiple personas and compliance-focused buyer journeys
- Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact
- Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance
- Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks
Requirements:
- 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
- Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
- Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
- Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
- Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
- Strong project management and executional rigor, with a bias for impact, iteration, and scale
- Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
- Comfortable working in fast-paced, high-growth environments with evolving goals and priorities