Key skills
B2B SaaS marketingDemand generationPipeline growthCampaign performance metricsAI fluencyData-backed storytellingProject managementAIAnalyticsBlockchainSaaSProject ManagementCollaborationSales
About this role
TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. The Growth Marketing Manager will lead campaign strategy and execution to drive measurable revenue outcomes and scale pipeline impact.
Responsibilities:
- Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns
- Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
- Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity
- Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries
- Co-design plays that fuel pipeline growth and improve win rates
- Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs
- Own campaign success across multiple personas and compliance-focused buyer journeys
- Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact
- Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance
- Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks
Requirements:
- 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
- Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
- Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
- Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
- Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
- Strong project management and executional rigor, with a bias for impact, iteration, and scale
- Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
- Comfortable working in fast-paced, high-growth environments with evolving goals and priorities