Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Account Manager will play a pivotal role in executing client programs, managing campaign execution, and overseeing teams to ensure successful project delivery.
Responsibilities:
- Proactively build strong relationships with internal and external stakeholders
- Lead TikTok Shop initiatives as a core commerce channel, driving revenue growth and program scalability
- Oversee TikTok Shop performance, including GMV growth, creator partnerships, and conversion optimization
- Demonstrate a good understanding of influencer, affiliate, and social media marketing and keep up to date with current industry trends
- Develop a clear understanding of clients' goals and objectives and can translate that into actionable tasks and manage the outcome
- Demonstrate tactical proficiency in influencer management, 1:1 affiliate partner management, managing CRM systems, proficiency in mass email design, ongoing performance tracking and reporting on results
- Execute and oversee strategies including influencer marketing, affiliate strategy, CRM strategy, community management etc
- Exhibit effective project management working closely with team to prepare status reports for client
- Be a master of process and care about the minutiae of how work is done to ensure efficiencies and practicalities
- Effectively work within account budget parameters and assist with budget management
- Participate in presentation process including research, audits and proposal development
- Manage team development and growth to meet the demands and expectations of clients
- Oversee your teams influencer marketing campaigns through VN’s proprietary platform
Requirements:
- At least 3 years of experience in advertising services, influencer marketing, affiliate marketing, etc
- Direct experience managing TikTok Shop programs is required
- Experience working as a part of an IAT (inter-agency team)
- Experience in developing and executing successful client programs
- Experience working on affiliate programs with total revenue exceeding $1M
- Direct experience with CRM & Mail Merge tools and platforms
- Experience working with complex Excel/Google Sheet processes, formulas, and script integration
- Passion and understanding for the interest of influencer and affiliate marketing
- Experience with effectively delegating and/or executing many tactical assignments and accurately elevating and reviewing the work of junior staff
- Proactive and unafraid to manage up