Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. They are seeking a Senior Marketing Manager, Data Centers, responsible for developing and executing integrated marketing plans to support business growth in the Data Center industry.
Responsibilities:
- Develop and execute comprehensive go-to-market strategies aligned with Data Center business plan
- Serve as the primary marketing lead for assigned industry, translating business objectives into measurable marketing initiatives that support pipeline growth and market differentiation
- Conduct industry, client, and competitive research to identify emerging trends, growth opportunities, and strategic positioning
- Identify cross sector and cross market opportunities that enhance industry offerings and expand client reach
- Plan and manage industry focused marketing programs and campaigns, including conferences, sponsorships, client events, association involvement, webinars, thought leadership campaigns, and digital marketing initiatives
- Oversee development of marketing collateral such as brochures, case studies, presentations, videos, email campaigns, and social media content, ensuring brand consistency and industry relevance
- Support client capture strategies by partnering with Business Development and technical teams on pursuit-specific marketing efforts
- Work closely with Market Directors, Sector Leaders, and Sales teams to align marketing activities with revenue objectives
- Collaborate with internal creative and communications teams to deliver integrated marketing campaigns across all channels
- Build and maintain relationships with key industry associations, conferences, and influencers relevant to Data Centers
- Ensure all marketing initiatives align with corporate brand standards and messaging
- Manage marketing budgets for assigned industries and track performance against goals
- Measure and report on campaign effectiveness, adjusting strategies based on performance data and business priorities
Requirements:
- Must have a BA/BS and ten (10) years of progressive marketing experience, preferably within professional services, AEC, technology, industrial, or manufacturing related industries
- Demonstrated experience developing and executing industry specific go to market strategies
- Strong understanding of complex, technical services and the ability to translate them into compelling messaging
- Proven ability to manage multiple initiatives, prioritize effectively, and collaborate across cross functional teams
- Excellent written and verbal communication skills
- Strong skills in digital marketing, analytics, marketing automation tools, and CRMs
- Strong project management skills with attention to detail
- Must possess expert Microsoft Office suite skills
- Experience marketing services related to data centers or mission‑critical infrastructure
- Familiarity with client capture support, proposal coordination, or business development strategy
- Experience working in a matrixed organization supporting multiple stakeholders