Senior Marketing Manager, Data Centers

Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. They are seeking a Senior Marketing Manager, Data Centers, responsible for developing and executing integrated marketing plans to support business growth in the Data Center industry.

Responsibilities:

• Develop and execute comprehensive go-to-market strategies aligned with Data Center business plan
• Serve as the primary marketing lead for assigned industry, translating business objectives into measurable marketing initiatives that support pipeline growth and market differentiation
• Conduct industry, client, and competitive research to identify emerging trends, growth opportunities, and strategic positioning
• Identify cross sector and cross market opportunities that enhance industry offerings and expand client reach
• Plan and manage industry focused marketing programs and campaigns, including conferences, sponsorships, client events, association involvement, webinars, thought leadership campaigns, and digital marketing initiatives
• Oversee development of marketing collateral such as brochures, case studies, presentations, videos, email campaigns, and social media content, ensuring brand consistency and industry relevance
• Support client capture strategies by partnering with Business Development and technical teams on pursuit-specific marketing efforts
• Work closely with Market Directors, Sector Leaders, and Sales teams to align marketing activities with revenue objectives
• Collaborate with internal creative and communications teams to deliver integrated marketing campaigns across all channels
• Build and maintain relationships with key industry associations, conferences, and influencers relevant to Data Centers
• Ensure all marketing initiatives align with corporate brand standards and messaging
• Manage marketing budgets for assigned industries and track performance against goals
• Measure and report on campaign effectiveness, adjusting strategies based on performance data and business priorities

Requirements:

• Must have a BA/BS and ten (10) years of progressive marketing experience, preferably within professional services, AEC, technology, industrial, or manufacturing related industries
• Demonstrated experience developing and executing industry specific go to market strategies
• Strong understanding of complex, technical services and the ability to translate them into compelling messaging
• Proven ability to manage multiple initiatives, prioritize effectively, and collaborate across cross functional teams
• Excellent written and verbal communication skills
• Strong skills in digital marketing, analytics, marketing automation tools, and CRMs
• Strong project management skills with attention to detail
• Must possess expert Microsoft Office suite skills
• Experience marketing services related to data centers or mission‑critical infrastructure
• Familiarity with client capture support, proposal coordination, or business development strategy
• Experience working in a matrixed organization supporting multiple stakeholders