Product Marketing Manager - Launch Strategy

Cisco is a leading technology company that is revolutionizing how data and infrastructure connect and protect organizations. The Product Marketing Manager will lead strategic initiatives for Cisco's infrastructure and security products, focusing on messaging, content creation, and cross-functional alignment to drive impactful marketing campaigns.

Responsibilities:

• Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks
• Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content
• Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more — ensuring each team is aligned, resourced, and executing toward shared goals
• Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints
• Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution
• Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making
• Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence
• Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule
• Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org

Requirements:

• 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles
• BS/BA in Business, Marketing, Communications or related field (or equivalent) required
• Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions
• Ability to manage multiple projects simultaneously with high attention to detail and organizational skills
• Analytical mindset with the ability to use data to drive decisions and measure impact
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders
• Master's degree in Marketing, Business Administration (MBA), Communications, or a related field
• Previous experience with global Tier One launch or event strategy
• Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders
• Deep understanding of go-to-market strategies and integrated marketing campaigns