Elastic is the Search AI Company that empowers organizations to leverage their data effectively. They are seeking a Principal Product Marketing Manager focused on Security to drive messaging and go-to-market strategies, enabling the field teams and defining the outbound strategy for Elastic technology in security-related use cases.
Responsibilities:
- Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
- Enabling the field on our products and solutions, through training and content
- Defining and implementing the GTM strategy for new launches & campaigns
- Measuring and supervising critical metrics to track the launch and efficiency of the campaign
- Maintaining a subset of competitive analysis
- Attending trade shows and other events to help showcase our products
- Some travel is required
Requirements:
- Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field (e.g. CS, CSE, EE)
- Proven track record to craft engaging content, including blog posts, presentations, videos, etc
- Strong communication skills, with experience making pitches to audiences big and small
- Comfort working in a very cross-functional role, with a highly distributed team
- Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
- Comfortable marketing to mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonus