Senior Product Marketing Manager

Cypress HCM is focused on delivering exceptional digital experiences, and they are seeking a Senior Product Marketing Manager to lead the development of content strategies for enterprise customers. This role involves creating compelling narratives to demonstrate the value of Creative Cloud for enterprise and drive generative AI adoption through cross-functional collaboration.

Responsibilities:

• Develop and execute an industry led and use case–driven content strategy for enterprise segments (e.g., marketing, media, design, brand, and creative operations)
• Translate enterprise customer needs into clear, scalable content frameworks that map workflows to Creative Cloud value
• Create compelling narratives that position Creative Cloud for enterprise as the flagship solution for scale, security, collaboration, and innovation
• Produce content that supports customer expansion and upgrade motions across key enterprise personas, including creative leaders, marketing leaders, and IT stakeholders
• Develop use cases, stories, and examples that show how generative AI capabilities can be applied to real enterprise workflows
• Clearly articulate where and how generative AI drives productivity, creative output, and ROI—encouraging active usage and credit consumption
• Deliver high impact content assets such as use case guides, industry playbooks, solution briefs, sales enablement materials, and campaign inputs
• Partner with Campaign Marketing to activate content across lifecycle, field, and digital programs
• Work closely with Product, Product Marketing, Campaign Marketing, and Sales Enablement to ensure consistent messaging and strong alignment to roadmap priorities
• Incorporate customer insights, field feedback, and usage data into content development

Requirements:

• 5–8+ years of experience in B2B SaaS Product Marketing, preferably supporting enterprise customers
• Proven experience developing industry? and use?case–based messaging and content
• Strong ability to translate complex product capabilities—especially AI?powered features—into clear, enterprise?ready value stories
• Experience supporting expansion, upgrade, or adoption?driven motions through content and storytelling
• Excellent communication, storytelling, and stakeholder management skills
• Comfort operating independently in a fast?paced, ambiguous environment as a contractor
• Passion for creative technology, enterprise workflows, and helping customers unlock measurable value