Omada HealthRemote
Senior Product Marketing Manager
United States of America
Full Time
2 hours ago
$162,000 - $202,000 USD
H1B Sponsor Likely
Key skills
Product MarketingB2B MarketingHealthcare Industry KnowledgeMessagingPositioningGo-to-Market StrategyBuyer Persona DevelopmentMarket ResearchCompetitive IntelligenceContent CreationSales EnablementData-Driven MarketingDigital HealthInfluencingConsensus BuildingCommitment to ExcellenceGoLeadershipSales
About this role
Omada Health is on a mission to inspire and nurture lifelong health. They are seeking an experienced product marketing leader to define target customers, position Omada’s multi-condition platform, and communicate product value through various content forms.
Responsibilities:
- Define target customers and differentiate Omada’s multi-condition platform
- Communicate products’ value to customers through a range of content
- Define the value proposition for target buyers and develop marketing strategies
- Create selling tools and external content, and lead product launches
- Synthesize customer feedback and surface insights from market trends
- Craft and execute activation plans for key audiences
- Guide messaging and positioning across channels
- Measure performance to refine approach and impact
- Ensure content, campaigns, and product narratives resonate with customers, partners, and influencers
Requirements:
- 8+ years experience in product marketing or related marketing discipline
- Focus on B2B technology preferred, with healthcare industry experience a plus
- Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
- Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
- Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
- Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
- Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
- Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
- Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
- Data and results-driven; expert in best practices for B2B proof points
- Adept at building strong professional relationships in a remote-first environment
- Digital health experience is desired, but not required