Key skills
Product MarketingSaaS ExperienceStorytelling SkillsInternal CommunicationsSales EnablementCompetitive IntelligenceAI CapabilitiesMarket FeedbackPositioningMessagingAISaaSSales
About this role
Zoom is seeking a Product Marketing Manager to own their AI Communications Hub, which is crucial for engagement among millions of users. The role involves shaping the narrative, competitive strategy, and messaging for the communications ecosystem, collaborating with various teams to enhance product positioning.
Responsibilities:
- Generating developer-centric marketing content, including blog posts, webinars, developer tutorials, and more to communicate value
- Orchestrating messaging across marketing, customer communications, partner channels, and sales to ensure clarity and consistency
- Owning the positioning and narrative for the AI Communications Hub, making it sharp, differentiated, and memorable
- Translating complex AI capabilities, personalisation, orchestration, automation, into simple, compelling, customer-first value
- Defining persona-led messaging for Internal Comms, HR, and frontline leaders that clearly speaks to their needs
- Building sales enablement assets including USPs, ROI stories, objection handling, battlecards, decks, and field-ready content
- Driving competitive intelligence, win/loss insights, and market feedback into product and strategic decisions
- Treating enablement and messaging as living products, structured, current, trusted, and continuously improved
Requirements:
- Bring 3–5+ years of Product Marketing or Product Communications experience within SaaS
- Demonstrate exceptional storytelling and writing skills that simplify complexity and inspire action
- Support sales teams in competitive markets with sharp positioning and differentiated messaging
- Position AI-powered capabilities with confidence and clarity
- Thrive in high-growth SaaS environments where pace and ambiguity are part of the ride
- Have experience in internal communications, employee experience, or HR technology
- Have experience marketing to frontline-heavy organisations with insight into their unique needs
- Lead product launches end-to-end from strategy through execution