Senior Growth Marketing Analyst

Cash App, a product of Block, is redefining the world’s relationship with money through innovative financial solutions. The Senior Growth Marketing Analyst will drive marketing analytics for Afterpay, focusing on performance insights to guide strategic decisions and growth opportunities in the U.S. market.

Responsibilities:

• Own growth marketing analytics for Afterpay across paid, referral (“invite a friend”), and co-marketing channels
• Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
• Leverage audience, behavioral, and product usage data to inform Afterpay’s forward-looking growth strategy and marketing roadmap in collaboration with our channel managers
• Partner closely with Data Science to evaluate the effectiveness and ROI of marketing investments using measurement approaches such as Media Mix Modeling
• Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
• Synthesize complex analyses into clear, compelling insights that you present to stakeholders across the Marketing organization

Requirements:

• Typically requires a minimum of 2 years of related experience
• A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value
• Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention
• The ability to tell a clear story with data by connecting insights to concrete actions and recommendations
• An ownership mindset: you surface opportunities, define a path forward, and see initiatives through
• Comfort working cross-functionally with partners across a wide range of backgrounds
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker
• Excitement to learn!