Group Product Manager, CRM

Mindbody is a company that equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. The Group Product Manager, CRM will lead the product strategy and roadmap for a unified CRM platform, driving growth-oriented product development and overseeing the integration of existing solutions into a seamless user experience.

Responsibilities:

• Define and communicate the vision for a unified CRM platform aligned with Playlist’s broader growth ecosystem
• Drive roadmap prioritization to evolve messaging automation, AI chatbot, and sales pipeline tools into a cohesive solution
• Balance platform investments that improve long-term retention with near-term delivery of high-impact features
• Directly lead a dedicated squad responsible for building and launching a next-generation CRM platform
• Oversee the integration of existing point solutions into a seamless end-to-end user experience
• Collaborate closely with engineering and platform teams to ensure deep integration across the Playlist product ecosystem
• Leverage insights from customer behavior, lifecycle data, and market needs to guide product direction
• Develop solutions that improve client acquisition, trial conversion, and long-term retention
• Ensure CRM capabilities create a frictionless experience for both business owners and their end customers
• Lead, mentor, and support a team of Product Managers to navigate complex product challenges
• Encourage creative problem solving and strategic thinking to improve automation and sales tools
• Maintain a high bar for product craft and execution across team initiatives
• Partner closely with Go-To-Market teams to package, price, and position CRM capabilities
• Collaborate cross-functionally to ensure successful launch and adoption of new platform features
• Align with broader product teams to ensure CRM capabilities are embedded across the Playlist ecosystem

Requirements:

• Have built and scaled impactful products from 0 → 1 and beyond within consumer or SaaS environments
• Enjoy operating as a player-coach — balancing hands-on product execution with team leadership
• Can define and drive a strategic vision across a growth ecosystem or platform
• Have experience improving client lifecycle performance and addressing funnel leakage across acquisition, conversion, and retention
• Know how to bring multiple product solutions together into a unified and seamless customer experience
• Bring strong business and GTM acumen to decision making, including pricing, packaging, and positioning
• Are comfortable leading through ambiguity and navigating complex product challenges
• Have experience collaborating deeply with cross-functional teams across product and platform surfaces
• Can think end-to-end — from identifying customer opportunity through product design to distribution and revenue impact
• Have a track record of mentoring Product Managers and raising the quality bar across a team
• Stay close to emerging technologies such as Generative AI and apply them thoughtfully to solve real-world user problems
• Value collaboration, iteration, and feedback as core to building effective growth products
• Prefer shipping iterative improvements that drive measurable impact to retention and engagement
• 7+ years of product management experience with a proven record of shipping impactful products
• 3+ years of experience managing and developing Senior Product Managers
• Experience building and scaling growth-focused products within Consumer or SaaS companies
• Deep understanding of client growth lifecycles and marketing systems
• Strong strategic thinking and analytical skills
• Excellent communication and cross-functional collaboration skills
• Experience working across the full product lifecycle from discovery through delivery
• Hands-on experience integrating Generative AI into product experiences