Digital Marketing Manager- Media Buyer

Independence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands. They are seeking a results-driven Digital Marketing Manager- Media Buyer to oversee customer acquisition through paid media and discount programs, with responsibilities including managing media budgets and optimizing performance across various channels.

Responsibilities:

• Own day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
• Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
• Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
• Identify opportunities to improve incrementality and reduce media waste across channels
• Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
• Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
• Evaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
• Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
• Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic
• Build and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels
• Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
• Translate performance insights into optimization opportunities across media and perks programs
• Collaborate with creative teams to develop performance-driven messaging, including discount and value-based offers
• Ensure consistent brand representation across paid media and partner/perks environments
• Partner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategies
• Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
• Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customers
• Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
• Manage external media agencies and partner platforms, ensuring accountability and performance against goals
• Negotiate placements, fees, and promotional opportunities with perksite partners when applicable

Requirements:

• 5–10+ years of experience in digital marketing, paid media, or growth marketing
• Hands-on experience managing media buying and performance channels
• Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
• Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
• Ability to work cross-functionally with finance, product, creative, CRO and analytics teams
• Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
• Experience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
• Experience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferred
• Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
• Experience with MMM, attribution modeling, or incrementality testing
• Prior experience in high-growth or PE-backed environments