Associate Recruitment Marketing Manager

First Quality is a family-owned company that has grown significantly over the past 35 years, producing high-quality personal care and household products. The Associate Recruitment Marketing Manager will develop and execute strategies to enhance employer branding and attract top talent, ensuring a positive representation of the company's culture and employee experience.

Responsibilities:

• Lead and execute the Employee Value Proposition (EVP) development process, including research, stakeholder engagement, design, and implementation, to ensure a compelling and authentic representation of our employee experience and culture both internally and externally
• Develop and execute integrated recruitment marketing strategies that attract talent and strengthen employer brand reputation across multiple platforms and audiences
• Lead the research, discovery, and piloting of new recruitment marketing programs and technologies to enhance talent attraction, engagement, and retention
• In collaboration with the communications and human resources team, design and deliver internal employer brand initiatives that bring the EVP to life for current employees and fosters pride and engagement
• Determine placement of content within candidate experience journeys and marketing programs aimed at talent attraction, brand awareness, and brand reputation
• Develop and implement a comprehensive go‑to‑market job fair strategy tailored to a divisional organization, aligning messaging, materials, and engagement approaches to effectively reach multiple target audiences
• Manage planning, fulfillment, and optimization of paid ad campaigns to drive brand awareness, traffic, and job application conversions
• Monitor and analyze employer brand sentiment internally and externally, leveraging tools such as employee engagement surveys, retention metrics, and social listening to identify trends, opportunities, and risks
• Measure and report on the effectiveness of employer branding campaigns and initiatives, tracking impact on application rates, engagement, retention, and employee advocacy, and adjust strategies accordingly
• Manage relationships with external partners (agencies, vendors, consultants), including participation in marketing agency and job board partnerships
• Foster a sense of community and brand advocacy among employees and candidates through proactive engagement, EVP-aligned content, and community-building activities

Requirements:

• Bachelor's degree in marketing, communications, journalism, graphic design, human resources, or a related field
• 5+ years of experience in employer branding, recruitment marketing, or a related field; manufacturing industry experience a plus
• Exceptional communication and storytelling skills, with proven ability to craft compelling content and messaging across multiple formats, channels, and audiences
• Ability to translate insights and data into creative strategies and measurable execution
• Experience conducting social listening, analyzing reports to identify trends, sentiment, and opportunities to strengthen recruitment and employer branding strategies
• Knowledge of advertising, retargeting, SEO, landing page optimization, content marketing, and digital analytics to increase conversion rates
• Proven track record in developing and executing successful paid and owned media strategies that drive brand growth, engagement, and talent attraction
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance and ROI
• Highly collaborative, with the ability to work cross-functionally across HR, marketing, and business units
• Exceptional writing, editing, proofreading, and research skills
• Ability to communicate and collaborate effectively with cross-functional teams and business stakeholders
• Self-motivated and able to work with short deadlines and competing demands
• Strong accountability and completion of tasks without close supervision
• Embraces an entrepreneurial mindset with a willingness to explore new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required
• Normal mobility, manual dexterity, normal visual and auditory ability
• Must be able to speak, read, and write the English language and perform basic mathematical skills
• Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a fast-paced environment
• Previous experience in recruiting, sourcing, or talent acquisition preferred
• Formal training or education in graphic design preferred, with proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing tools) and developing short-form social content (video, graphics, reels, stories) for platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok
• French language proficiency a plus