App Performance Marketing Manager

Headlight is a full-stack performance marketing agency focused on helping apps and web platforms scale efficiently. They are seeking a Performance Marketing Manager to lead paid media strategy and execution for high-growth clients, with a focus on customer acquisition and data-driven campaigns.

Responsibilities:

• Develop and execute customer acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs
• Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets
• Work with clients and partner with agency creative and analytics teams to rapidly test and refine ad concepts
• Own media buying and optimization, using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts
• Analyze campaign data to generate actionable insights and communicate performance clearly to clients
• Stay ahead of platform updates and acquisition best practices in a privacy-first world (consent mode, SKAN, MMM, MMP integrations)
• Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals

Requirements:

• Customer acquisition experience focused on app and web funnels driving high-value paying customers
• 3–5+ years managing full-funnel paid acquisition for lead gen, eCommerce, or digital products across app and web
• Expertise in major performance acquisition platforms (Meta, Google UAC, TikTok, etc.) developing and executing customer acquisition strategies with a proven record of meeting or exceeding performance goals
• Curiosity and skill in using performance data to generate creative insights and drive testing
• Experience or strong interest in Web/SEM
• Strong analytical skills with proficiency in tools like Excel/Sheets, Pivot Tables/XLOOKUPs, Looker, or similar BI platforms
• Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.)
• Comfortable working in a fast-moving, client-facing role with multiple accounts
• Analyze results to develop tests and hypotheses that improve creative performance and media buying