Senior Marketing Manager

Railsware is seeking a hands-on Growth Marketing Manager to join the Coupler.io team, a data integration platform that helps businesses collect data from multiple sources. In this role, you will drive product growth, shape demand generation, and own initiatives from strategy to execution, focusing on lead generation and community-driven growth approaches.

Responsibilities:

• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear, differentiating narratives for both technical and business audiences
• Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
• Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
• Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
• Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys
• Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers
• Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings

Requirements:

• 2+ years of experience in product marketing for B2B SaaS products
• User acquisition experience with different marketing channels
• Experience in driving growth through start-up and scale-up stages
• Proven track record in managing demand generation campaigns with measurable impact
• Hands-on experience in designing, launching, and scaling growth campaigns from 0 to 1
• Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
• Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
• Familiarity with customer-insight methodologies (JTBD, interviews, surveys)
• Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
• Fluent in English, both written and spoken
• Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
• Excellent communication and presentation skills
• Proficiency in marketing analytics, ETL, and data-integration tools
• Familiarity with PLG motions, usage-based pricing, and community-led growth
• Experience launching PPC Campaigns via Google Ads and LinkedIn Ads