Senior Manager, Customer Lifecycle Marketing

Arctic Wolf is redefining the cybersecurity landscape with a global team driving innovation and setting industry standards. They are looking for a Senior Manager, Customer Lifecycle Marketing to design and implement marketing programs that engage existing customers throughout their lifecycle, focusing on product adoption and retention.

Responsibilities:

• Lifecycle Campaign Strategy & Execution Plan, launch, and optimize multi-channel campaigns to drive product adoption and retention across our customer base
• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans
• Partner cross-functionally on campaign planning and execution; provide structure, measurement, and optimization guidance
• Work cross-functionally with Content, PMM, and Design to align messaging and assets to campaign goals
• Lifecycle & Marketing Automation Design and optimize automated journeys for nurture, engagement, and onboarding
• Standardize campaign reporting and dashboards for consistent visibility into performance

Requirements:

• 4–7 years of B2B experience in customer marketing, lifecycle marketing, or customer success
• Demonstrated success retaining and growing a customer base
• Track record of designing and building demand gen and / or lifecycle programs
• Solid grasp of funnel metrics and campaign analytics
• Excellent cross-functional collaborator and communicator
• Enthusiastic about mentoring junior teammates and managing projects end-to-end
• Experience in cybersecurity industry a plus