Senior Digital Marketing Manager

Zscaler is a pioneer and global leader in zero trust security, focusing on securing users, applications, and data for large enterprises and government agencies. They are seeking a Senior Digital Marketing Manager to drive web analytics strategy and optimize customer journeys through data-driven insights and cross-functional collaboration.

Responsibilities:

• Own web measurement instrumentation and governance across Zscaler web properties including GTM, data-layer requirements, and tracking support
• Build and maintain scalable reporting and analytics foundations including automated dashboards and platform integrations
• Deliver performance insights using SQL and BI tools to connect web behavior to downstream lead quality and pipeline outcomes
• Lead the CRO and experimentation program end-to-end from hypothesis development and test design to implementation and results readouts
• Drive cross-functional execution by partnering with Web Engineering and UX/Design to maintain an optimization backlog and roadmap

Requirements:

• 8+ years in digital marketing, with at least 4 years focused squarely on tag management, reporting, and CRO
• Hands-on experience with experimentation platforms such as Webflow, Intellimize, Optimizely, or VWO
• Expert-level proficiency in Google Analytics and Google Tag Manager
• Experience measuring performance across paid media platforms including LinkedIn Ads and Google Ads
• Proven ability to create wireframes and lead technical teams through the implementation of CRO tests
• Proficiency in Piwik PRO, BigQuery, and querying languages such as SQL or Regex
• Technical fluency in HTML, CSS, and JavaScript with experience in CMS platforms like Drupal
• Strong background in UX research methods including heat maps, surveys, and usability insights