Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA’s global events.
Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics.
Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation.
Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns.
Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts.
Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints.
Support go-to-market strategies for new event launches, products, and audience segments.
Assist with marketing budget development, pricing support, and performance reporting.
Other tasks and duties as needed.

Bachelor’s degree in Marketing or related field, or equivalent professional experience.
Minimum 3-5 years of progressive marketing experience, with demonstrated ownership of event or product marketing campaigns.
Proven ability to develop and execute integrated marketing campaigns that drive measurable outcomes such as attendance growth, engagement, and revenue.
Excellent communication skills and the ability to work with diverse teams.
Excellent attention to detail and the ability to organize large multiple projects with competing timelines and deliverables.
Understanding of global audience marketing considerations, including regional market considerations.
Passion for marketing and familiarity with standard concepts, practices, and marketing procedures.

Events Marketing Manager

Key skills