Member of Product Marketing, Trading

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. The Member of Product Marketing, Trading will develop strategies, lead go-to-market initiatives, and articulate value propositions to clients while collaborating across various teams.

Responsibilities:

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
• Write content with strong copywriting skills and fluency in our brand voice
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels
• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
• Develop fluency in our product and platform capabilities
• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
• Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements

Requirements:

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
• Write content with strong copywriting skills and fluency in our brand voice
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels
• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
• Develop fluency in our product and platform capabilities
• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
• Create product marketing content that will accelerate Anchorage Digital's growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements
• Comfort writing short- and long-form content for an institutional audience
• Deep knowledge of crypto or finance
• Experience leading marketing campaigns in a cross-functional environment
• Are someone who constantly searches for new client and market insights to inform positioning
• Are keen to become an expert in technical product features and influence how they're differentiated
• You read about b2b product marketing tactics during your free time
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system