Product Marketing Manager, AdTech

Hightouch is a modern AI platform for marketing and growth teams, focusing on transforming marketing workflows with AI technology. The Senior Product Marketing Manager, AdTech will own the go-to-market strategy for Hightouch's adtech solutions, working closely with product, marketing, and sales teams to define positioning, develop campaigns, and drive market engagement.

Responsibilities:

• Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions
• Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives
• Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization
• Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams)
• Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams
• Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals
• Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials
• Drive creation of thought leadership and growth content, including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue
• Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers
• Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars

Requirements:

• Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller)
• Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering (e.g., SaaS platform, agency solution, or enterprise-owned media solution)
• Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams
• Deep media & AdTech subject-matter expertise: Strong understanding of modern media channels, data strategies, and technology across paid social, search, programmatic, CTV/OTT, retail media, and/or measurement. Fluency talking about pixels, audiences, conversions, identity, clean rooms, attribution, lift, and optimization strategies with both marketers and technical stakeholders
• Proven go-to-market execution: Demonstrated track record driving go-to-market for technical products or solutions, including positioning, launch planning, content and asset creation, and cross-functional execution
• Market and competitive insight: Experience researching customer needs and market dynamics in advertising and adtech, and using those insights to sharpen positioning and prioritize opportunities
• Communication & storytelling: Excellent written and verbal communication with both technical and non-technical executive stakeholders. Ability to synthesize complex concepts into clear, concise narratives and assets (slides, one-pagers, talk tracks) that help Sales and partners sell
• Cross-functional leadership: Comfortable driving alignment across Product, Sales, Marketing, and Partnerships, influencing without authority, and keeping projects moving in a fast-paced environment
• Direct experience running paid media campaigns or media sales teams
• Experience with identity, data clean rooms, or measurement and analytics (MMM, MTA, incrementality testing, or experimentation frameworks for media)
• Previous experience in a high-growth startup where you've worn multiple hats and helped build GTM programs from 0 → 1
• Familiarity with adjacent tools such as CDPs, data onboarding platforms, analytics tools, and data warehouses and lakehouses