Sr. Marketing Specialist - GCG Custom Engineered Solutions

GCG is a company specializing in custom engineered solutions, and they are seeking a Senior Marketing Specialist to lead marketing strategy execution for their growing business unit. This role involves translating business objectives into marketing plans, managing go-to-market initiatives, and ensuring compliance with Canadian marketing regulations while collaborating with sales and internal stakeholders.

Responsibilities:

• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs
• Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders
• Manage priorities, timelines, and deliverables to ensure consistent progress against business goals
• Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements
• Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada
• Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations
• Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels
• Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization
• Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand
• Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy
• Partner with sales to ensure enablement materials effectively support the sales process
• Maintain consistency in messaging and positioning while tailoring content to specific markets and regions
• Own performance tracking and reporting for assigned campaigns and programs
• Analyze results and apply insights to improve campaign effectiveness and efficiency
• Maintain organized documentation of campaigns, assets, and performance metrics

Requirements:

• Bachelor's degree in Marketing or related field (or equivalent experience)
• 5–7 years of B2B marketing experience, preferably in industrial, infrastructure, energy, manufacturing, or related sectors
• Direct, hands-on experience executing marketing programs in Canada with strong understanding of Canadian marketing and communications regulations (including CASL)
• Proven experience managing integrated marketing campaigns and supporting go-to-market initiatives
• Strong project and program management skills with the ability to independently manage multiple initiatives
• Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, or similar)
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and comfortable operating autonomously in a fast-paced environment
• Collaborative mindset with the ability to influence cross-functional stakeholders