Lead Product Marketing Manager, New Business

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The Lead Product Marketing Manager, New Business will develop and execute marketing narratives and tools to drive customer acquisition across key verticals, collaborating with various teams to ensure consistent messaging and support for strategic deals.

Responsibilities:

• Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas
• Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy
• Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations
• Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey
• Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities
• Leverage market trends, buyer feedback, and competitive activity in messaging and asset development

Requirements:

• 6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing
• Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions
• Experience collaborating on large, strategic deals in a highly competitive market
• Strong communicator and storyteller with executive presence and sharp attention to detail
• Comfortable managing multiple priorities and balancing strategic and tactical work
• Prior experience in healthtech, B2B SaaS, or high-growth environments