Associate Director, Growth Marketing

DEPT® is a Growth Invention company focused on helping ambitious brands grow faster through innovative marketing solutions. They are seeking an Associate Director, Growth Marketing, who will design and implement integrated marketing strategies that align various functions to drive qualified opportunities and optimize growth.

Responsibilities:

• Take our Americas growth plan and turn it into a working, measurable growth machine
• Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts
• Work with a lean budget, using smart targeting, content, CRM, partners, and events rather than relying on massive paid demand
• Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities
• Activate DEPT®’s Americas growth plan
• Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline
• Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos
• Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities
• Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals
• Monitor what’s working, double down on the best channels, and pivot quickly based on data insights
• Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend

Requirements:

• 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting)
• You've owned a number (pipeline and/or revenue) and can show how your work moved it, not just how many MQLs you generated
• Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts
• Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Infinigrow (or similar) for planning and measuring what actually drives revenue
• Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication), but you don't rely on big budgets to make an impact
• Deep experience with pipeline analytics, forecasting, and attribution – you know how to read the numbers and the limits of the models
• Practical experience using AI in workflows – for research, targeting, personalisation, creative variations, and outreach – with a clear view of where it improves conversion or speed
• Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors to drive one coherent GTM, not disconnected activities
• You care how opportunities show up in the forecast and constantly test, learn, and refine based on results
• You naturally break down silos between marketing, sales, CRM, and partners, and get people aligned around a simple plan
• You're comfortable when things aren't fully defined and can build structure, priorities, and next steps without waiting for perfect inputs
• You explain complex ideas simply – in writing, slides, and live – and you're not afraid to push back when something won't move the needle
• You can zoom out to shape strategy and zoom in to help write a sequence, fix a dashboard, or tune a targeting list
• You know how to build trust, influence, and momentum with distributed teams across time zones
• You have strong follow-through, attention to detail, and a bias for finishing things and getting them into market rather than endlessly iterating