Youth Athlete Manager, Global Sports Marketing - HOKA

HOKA is a brand under Deckers Brands that emphasizes diversity and inclusion in the workplace. The Youth Athlete Manager will recruit, sign, and manage HOKA’s global roster of NIL and youth athletes, while collaborating with various teams to enhance brand credibility among younger audiences.

Responsibilities:

• Negotiate contracts and manage a global roster of Youth + NIL athletes
• Build and maintain relationships with agents, coaches, and event organizers in the NCAA and high school communities
• Collaborate cross-functionally with product, marketing, event, content, and social media teams to engage younger audiences
• Drive the “Disrupt Track” brand initiative from a Youth/NIL perspective
• Facilitate the transition of NIL athletes into professional contracts with HOKA
• Execute regular gatherings, summits, camps, and engagement opportunities for NIL athletes
• Manage internal communications with leadership regarding trends, partnerships, insights, and product feedback
• Monitor youth run culture trends in key regions (USA, EMEA, Japan, China) to inform strategy

Requirements:

• Bachelor's degree required
• 5+ years in sports marketing, athlete management, or related experience
• Deep understanding of NCAA and youth run culture globally
• Strong relationships with NCAA coaches, administrators, and event organizers
• Proven success in identifying future talent and building infrastructure for top sport performances
• Excellent oral and written communication skills with internal and external stakeholders
• Highly collaborative, strategic, and analytical thinker
• Thorough, flexible, and results-oriented across diverse markets, languages, and cultures
• Team leader and player, able to work calmly and efficiently in fast-paced environments