VP, Performance Marketing

Dodge Construction Network is seeking a world-class VP, Performance Marketing to own the strategy and execution of their full-funnel growth engine. This senior leadership role will be responsible for scaling the demand engine to accelerate pipeline and ARR growth, leading various marketing channels, and collaborating closely with commercial leaders.

Responsibilities:

• Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments
• Own and optimize the full funnel—from awareness and engagement through demand capture to conversion and expansion
• Collaborate cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to ensure campaign execution is aligned with funnel goals, revenue outcomes, and attribution
• Build and oversee the experimentation framework—constantly testing, iterating and improving channel mix, creative, offers, landing pages and flows
• Develop and operationalize our target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring
• Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement
• Establish and own metrics for ABM success—account engagement lift, pipeline influence, conversion velocity, deal size, number of engaged target accounts, and ROI by tier
• Partner with the SDR/BDR function to create the strategy that ensures account outreach is coordinated, measurable and tied to performance outcomes
• Lead performance across key channels: paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media. Work closely w/ SDR/BDR organization to ensure all of the above is coordinated
• Ensure integration and alignment between brand, product and performance marketing efforts for cohesive messaging and conversion
• Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, and paid media execution with rigorous tracking and reporting
• Build, mentor and scale a high-performing in-house marketing operations/analytics team and channel specialists
• Identify and implement the tech stack required to deliver against the vision, from conversion rate optimization to data enrichment to AI-driven campaign management at scale
• Set up clear KPIs, dashboards and reporting frameworks—ensuring transparency up, down and across the business
• Develop and implement an attribution process to ensure robust understanding of key contributors to funnel outcomes
• Manage agency and vendor relationships as required, ensuring high ROI and performance accountability
• Foster a culture of accountability, continuous improvement, experimentation, and data-driven decision-making

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 12+ years of progressive marketing experience, with at least 5+ years in senior leadership roles overseeing demand generation, preferably also leading an SDR inbound & outbound team
• You've built or scaled a world-class demand generation and ABM engine in a B2B technology/SaaS environment—owned full funnel from top of funnel to closed revenue
• You can point to quantifiable benchmarks: e.g., engagement lift of target accounts (+X %), pipeline influenced growth year-over-year (+Y %), paid channel conversion improvements, CAC reduction or LTV increase
• You are fluent in marketing tech stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, LinkedIn Ads, Google Ads, Drift/Qualified) and know how to translate data into action
• You bring operational rigor and strategic vision in equal measure—you create scalable playbooks, not one-off campaigns
• Inspirational leader with a track record of building high-performance teams and influencing cross-functional stakeholders at the executive level
• MBA preferred