Senior Manager, Digital Marketing Technology Lead

Nuvation Bio is a biopharmaceutical company focused on developing innovative oncology treatments. They are seeking a Digital Marketing Technology Lead to manage and enhance their marketing technology ecosystem, partnering with various teams to ensure effective digital marketing strategies and platform utilization.

Responsibilities:

• Manage, configure, and customize Nuvation’s existing martech platforms based on enterprise and functional requirements
• Gather and translate specifications from internal teams and agencies into actionable system configurations
• Build or adjust existing integrations and workflows within martech tools as business needs evolve
• Help identify gaps in platform capabilities or processes and recommend scalable solutions to address current and / or future needs
• Champion enterprise-wide adoption of martech solutions by onboarding new users and agency partners
• Serve as the first point of contact for troubleshooting and platform governance
• Develop and deliver training, documentation, and ongoing support to ensure effective and compliant platform use
• Maintain a working understanding of the evolving AI and Generative Engine Optimization (GEO) landscape in pharma, including potential applications, risks, and compliance considerations, to help inform future digital and martech strategy
• Execute digital marketing campaigns directly within martech platforms, including Salesforce Marketing Cloud (SFMC)
• Build and optimize automated omnichannel customer journeys, segmentation, and personalization logic
• Support omnichannel orchestration and ensure journey logic aligns with brand strategy and compliance needs
• Champion overlap strategy across channels and tactics, ensuring coordinated sequencing, appropriate frequency, and a cohesive HCP experience across personal, non-personal, and media touchpoints
• Over time, take on the development of new digital marketing tactics, requiring hands-on MLR experience and strong understanding of review processes, timelines, and compliance considerations
• Act as a cross-functional steward for digital analytics and optimization tools (GA4, GTM, Search Console, etc.)
• Partner with Marketing and Analytics teams to support campaign measurement, segmentation, and insights generation
• Provide recommendations to refine digital experiences and improve performance
• Oversee data collection, ingestion, cleansing, and synchronization across martech platforms and the broader digital ecosystem
• Identify integration gaps and opportunities, driving scalability and optimization with cross-functional partners
• Manage API- and JSON-based integrations across third-party systems as needed
• Help maintain relationships with external vendors and service providers supporting the martech stack
• Evaluate emerging tools and technologies that may strengthen Nuvation Bio’s omnichannel capabilities

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, Information Systems, or a related field
• 5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
• Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, OneTrust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
• Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
• Experience building or managing custom integrations using third-party platforms, APIs, and JSON
• Strong understanding of data governance, privacy, and pharma-specific compliance requirements
• Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
• Willingness to travel approximately once every 1–2 months
• Oncology or rare disease digital advertising experience
• Salesforce Marketing Cloud certifications
• Familiarity with MLR processes and FDA promotional requirements
• Familiarity with pharma data suppliers and data-processing limitations
• Awareness of AI applications in healthcare/pharma and emerging martech trends