Key skills
Paid social expertiseB2B digital marketingPerformance optimizationAnalytics platformsCampaign managementStakeholder alignmentCreative directionmeasurementAIAnalyticsLookerBITableauSaaSSalesforceLeadership
About this role
Gong is a company that harnesses the power of AI to transform how revenue teams win. They are seeking a Digital Marketing Manager to scale paid social programs across LinkedIn and Meta, driving inbound growth and capturing new leads.
Responsibilities:
- Own paid social strategy across LinkedIn and Meta, setting clear objectives, segmentation, and full-funnel approach aligned to topline growth goals
- Guide agency partners on campaign structure, experimentation roadmaps, messaging, creative direction, and stage-based offers
- Work closely with segment teams to turn account and expansion strategies into targeted paid social campaigns. Partner on audience targeting, messaging, and campaign execution to engage high-value prospects and customers
- Design and lead test-and-learn programs across audiences, funnel stages, and creative frameworks; synthesize learnings into clear recommendations
- Own reporting and analytics for paid social, including pipeline contribution, conversion velocity, ROAS, and stage-level performance
- Build and maintain dashboards and performance frameworks that provide clear visibility into results and inform budget and strategy decisions
- Deliver regular performance readouts and strategic insights to Growth leadership and cross-functional stakeholders, tying results to business impact
- Stay ahead of platform, targeting, and measurement innovations to continuously evolve strategy and unlock new growth opportunities
Requirements:
- 5–8 years of B2B digital marketing experience, with hands-on ownership of paid social programs in a fast-paced SaaS or high-growth environment
- Ability to tailor strategies, goals, and investment approaches by business segment, including enterprise and ABM-focused motions
- Experience owning reporting and measurement, using performance data to inform strategy, experimentation, and investment decisions with clear, actionable insights
- Ability to work effectively with agency partners and cross-functional stakeholders
- Working proficiency with account-based, marketing, and analytics platforms, including Demandbase or 6sense, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and BI tools (e.g., Tableau, Looker)