Marketing Campaign Manager

Centric Consulting is a company that values collaboration and a vibrant culture. The Marketing Campaign Manager will develop and execute multi-channel marketing campaigns, conduct industry research, and collaborate with sales teams to align marketing strategies with business goals.

Responsibilities:

• Develop and execute integrated, multi-channel marketing campaigns aligned with business growth priorities
• Translate complex service offerings into clear, compelling messaging for specific buyer personas
• Conduct industry and competitor research to identify trends and opportunities for differentiation
• Advise internal stakeholders on positioning, messaging, and go-to-market strategies
• Mentor and manage cross-functional teams to ensure alignment and excellence in execution
• Partner with sales and practice leaders to align marketing with pipeline and revenue goals
• Integrate sales insights and customer feedback into campaign planning
• Collaborate with the Sales Enablement team to equip sales teams with campaign assets, messaging frameworks, and enablement tools for effective prospect engagement
• Support account-based marketing (ABM) and key account initiatives with tailored strategies and content
• Oversee the full lifecycle of campaign deployment—from ideation to activation across digital, email, social, web, and events
• Ensure all campaign elements tell a unified story to drive audience engagement
• Collaborate with content creators to deliver high-quality, audience-centric creative
• Lead the planning and execution of virtual and in-person events as part of integrated campaigns
• Collaborate with stakeholders to develop event concepts aligned with campaign objectives and target audience needs
• Partner with the Project Manager to deliver campaigns on time, on brand, and with measurable impact
• Define success metrics and build dashboards to track campaign performance
• Analyze results to uncover insights and optimize strategies in real time
• Present findings and recommendations to senior leadership, demonstrating marketing business impact
• Evolve campaign management processes for effective collaboration across teams

Requirements:

• 7–10 years of B2B marketing experience, ideally in professional services, consulting, or enterprise sales environments
• Proven leader of teams executing integrated, multi-channel campaigns that drive results
• Strategist with strong understanding of demand generation, ABM principles, audience segmentation, and buyer persona development
• Skilled storyteller who distills complex topics into clear, compelling messages
• Experienced in aligning marketing with sales cycles, lead stages, and business goals
• Proficient in campaign strategy, content development, project management, and event execution
• Familiar with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
• Excellent communicator and collaborator who thrives in a fast-paced, matrixed environment