Marketing Technology and Operations Sr. Manager

Rimini Street, Inc. is a global provider of enterprise software support and innovation solutions, and they are seeking a Marketing Technology and Operations Sr. Manager. This role will focus on architecting, optimizing, and governing the global MarTech ecosystem while collaborating with various stakeholders to enhance marketing operations and ensure data governance and compliance.

Responsibilities:

• Lead the design, implementation, and governance of the end-to-end marketing technology ecosystem
• Map marketing business goals to platform capabilities, ensuring tech stack alignment with strategic initiatives
• Build and maintain a scalable architecture integrating customer data platforms (CDPs), marketing automation, CRMs, Social Media Management, tag management, consent management, and content platforms
• Own the marketing systems roadmap, collaborating with cross-functional partners on platform selection, deployment, and optimization
• Ensure seamless data flow and integration between marketing platforms, sales systems, web platforms, and customer success tools
• Drive automation of lead capture, enrichment, routing, and segmentation workflows, ensuring consistent data formatting and syncs across systems
• Manage identity resolution strategy across channels and platforms to support omnichannel marketing and personalization efforts
• Define and enforce standards around marketing data collection, hygiene, normalization, and taxonomy
• Lead the implementation and compliance monitoring of consent management and data privacy regulations (GDPR, CCPA, etc.)
• Serve as a point of contact for IT and legal on marketing system-related compliance and governance
• Act as the functional owner of core marketing platforms, providing training, documentation, and support for internal users
• Establish frameworks for onboarding, access control, campaign QA, and platform optimization
• Partner with marketing users and technical teams to evaluate new tools, test configurations, and launch new features

Requirements:

• 7+ years in Marketing Operations or MarTech, with at least 3 years in a leadership or strategic architecture role
• Deep understanding of the marketing technology landscape across categories: CDPs, MAPs, CRMs, DMPs, DAMs, CMSs, tag managers, consent tools, event platforms, and integrations/APIs
• Proven experience designing and maintaining scalable marketing technology systems in a B2B environment
• Strong grasp of data architecture, customer identity resolution, and real-time data activation across channels
• Demonstrated ability to partner with IT, compliance, and marketing to implement enterprise-grade solutions
• Familiarity with agile project management methodologies and vendor management best practices
• Ability to create clarity across technical and non-technical stakeholders and document complex system flows