Marketing Analytics & Attribution Manager

Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. The Marketing Analytics & Attribution Manager will be responsible for marketing performance reporting, campaign tracking governance, and attribution modeling to drive pipeline and revenue growth.

Responsibilities:

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance
• Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities
• Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue
• Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation
• Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems
• Deliver executive-level reporting that translates complex data into actionable insights
• Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions
• Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices
• Support forecasting and pipeline modeling efforts with data-driven insights
• Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation
• Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization

Requirements:

• 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS
• Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required)
• Experience designing and managing attribution models and campaign tracking frameworks
• Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required
• Strong understanding of lead lifecycle management, funnel metrics and revenue reporting
• Experience analyzing MQL conversion performance and pipeline impact
• Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights
• Deep attention to detail and commitment to data accuracy and governance
• Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward
• Experience working cross-functionally with Marketing, RevOps and Sales
• Bachelor's degree in Marketing, Business, Analytics or a related field
• Experience in cybersecurity or high-growth B2B SaaS environments
• Experience working with BI tools (Tableau, Looker, Power BI, SuperMetrics or similar)
• Experience supporting ABM and outbound performance measurement
• HubSpot certifications
• Experience with data warehouse environments and advanced SQL
• Experience using project management tools such as Monday.com