Sr. Lifecycle Marketing Manager

NinjaTrader is an industry-leading trading platform and futures broker empowering traders to take control of their financial destiny. The Sr. Lifecycle Marketing Manager will build and scale in-product lifecycle experiences, focusing on personalized messaging to drive activation, engagement, and retention throughout the customer lifecycle.

Responsibilities:

• Build and manage multi-channel lifecycle programs with a focus on in-product messaging
• Identify and implement segmentation and personalization opportunities
• Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
• Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
• Run A/B tests and experiments to improve lifecycle performance
• Monitor campaign performance and surface insights and recommendations
• Continuously improve messaging, timing, segmentation, and channel mix
• Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
• Support product launches by driving awareness and adoption through coordinated lifecycle experiences
• Ensure high-quality execution through strong QA and documentation
• Drive process improvements as the lifecycle function scales

Requirements:

• 6–8 years of experience in lifecycle, CRM, or growth marketing
• Hands-on experience executing campaigns in Braze or comparable platforms
• Strong understanding of segmentation, triggers, and customer journeys
• Proficiency working with data, metrics, and experimentation
• Excellent attention to detail and execution quality
• Background in fintech, big tech, or high-growth B2C companies