Field Marketing Manager – West

Cloudera is a company that empowers people to transform complex data into clear and actionable insights. They are seeking an experienced B2B Field Marketing Manager for their West Region to focus on sustaining expansion business while growing net-new logo revenues through strategic marketing programs and campaigns.

Responsibilities:

• Plan and execute multi-segment / industry programs and campaigns - focused on large enterprise to mid-size accounts in for-profit industries
• Execute different campaign categories, from physical to virtual events (Webinars, Workshops, Hands-on-Labs), content syndication, email, paid social (LinkedIn), and direct mail
• Provide campaign pre-launch content, training and SFDC tagging information to sellers and follow-through after campaigns end to monitor marketing attribution to new opportunities
• Sustain our installed-base expansion pipeline while growing our net new logo’s / business penetration, particularly for newer solutions on our Product Roadmap in mid-2022
• Partner closely with regional sales leaders to ensure aligned annual and quarterly go-to-market plans tied to revenue targets and be able to nimbly adjust as market, business, competitive and company priorities shift
• Analyze and draw actionable insights from your marketing program and campaign data - to tell a credible marketing pipeline and closed / won revenue booking narrative
• Lead our growth marketing and integrated programs / campaigns for new customer acquisition through both ABM (account-based marketing) and 1:few scalable programs
• Collaborate with our solution and product teams to plan well ahead of launches to stimulate early demand
• Create alignment and feedback loops with US sales, corporate marketing, operations, and other key internal stakeholders, including regular check-ins, QBR’s and SLA’s
• Manage annual budget with mind on OPEX efficiency tied to marketing ROI
• Tap into our sales, marketing automation and performance reporting tools and platforms to regularly pull data to draw actionable insights, spanning planning prioritization to in-flight optimization to back-end measurement
• Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI

Requirements:

• Minimum of 7 years in B2B field marketing experience in enterprise software and / or technology space (Big Data, Cloud, Db, analytics, business intelligence)
• Knowledge and experience with modern field marketing, demand generation, integrated marketing, omni-channel marketing
• Proven experience with ABM, online and traditional marketing channels
• Working knowledge of common MarTech stack - Salesforce, marketing automation and business intelligence reporting platforms, Tableau a plus
• B.A. / B.S or equivalent undergraduate degree, relevant technical subject preferred
• Excellent written and communications skills – must be able to communicate the value proposition of the company, present to a wide range of audiences, from senior executives at customers, to large audiences, to relatively technical people
• Proven operator who can develop the strategy, and execute the tactics with follow-through
• Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives
• Affinity for details, project management, and an ability to prioritize independently and complete tasks on time
• Experience in managing marketing budgets and multiple suppliers/vendors
• Familiarity with Google Workspace and project management platforms