Myriad360 is a company focused on growth marketing, and they are seeking a Senior Director of Growth Marketing to build and scale their growth engine across digital strategy and corporate campaigns. This role involves creating momentum through targeted campaigns and ensuring alignment with sales efforts to enhance opportunity acceleration and net-new logo acquisition.
Responsibilities:
- Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives
- Translate GTM priorities and sales plays into focused, executable growth programs
- Partner closely with Sales leadership to align campaigns to territory focus, account priorities, and active pursuits
- Directly manage the Digital Marketing team, providing clear vision, prioritization, and support
- Maintain visibility into digital platforms and promotional programs owned by the Digital Marketing team
- Oversee digital strategy and execution across:
- Paid media and digital placements
- Email and nurture programs
- Website strategy as a credibility and deal-support engine
- Retargeting and account activation
- Ensure digital and promotional efforts are aligned to growth priorities, corporate campaigns, and sales motions
- Own all corporate growth campaigns from strategy through execution
- Ensure campaigns are cohesive, timely, and aligned to sales focus and market opportunities
- Establish strong feedback loops with Sales to continuously refine targeting, messaging, and execution
- Stand up and evolve Myriad360’s ABM strategy, starting with focused pilots and a clear path to scale
- Define account tiers, targeting frameworks, and engagement plays in collaboration with Sales
- Ensure ABM supports territory penetration, multi-stakeholder buying groups, and partner motions
- Build and lead a new Growth Activation Specialists function (2 hires to start)
- This team is responsible for executing:
- Corporate campaigns
- Partner campaigns
- Audience acquisition and account activation programs
- Establish playbooks, execution standards, and SLAs to ensure speed, consistency, and quality
- Partner with the VP of Field & Partner Marketing to operationalize partner-led campaigns
- Collaborate with sales/engineering/partner marketing to align campaigns to joint solutions and partner priorities
- Work closely with Engineering to ensure campaigns reflect technical realities and solution strengths
- Partner with Corporate Marketing on messaging, content activation, and thought leadership
- Oversee growth marketing requirements for the MARTECH ecosystem
- Ensure strong orchestration across CRM, automation, paid media, ABM, intent, and analytics tools
- Drive clarity in attribution, insights, and execution speed through disciplined ownership
- Contributing to annual planning, budgeting, and GTM strategy with a growth marketing perspective
- Partnering with SalesOps on attribution models, reporting frameworks, and insight generation
- Establishing operating rhythms (planning cadences, retrospectives, QBRs) across Growth and Digital teams
- Evaluating and recommending tools, platforms, and partners to improve execution speed and impact
- Maintaining awareness of promotional and experiential programs within the Digital Marketing organization to ensure alignment with broader growth initiatives
- Ensuring brand consistency while enabling flexibility for sales- and partner-led execution
- Staying current on evolving digital, ABM, and growth marketing best practices and technologies
- Representing Growth Marketing in cross-functional forums and executive discussions
- Supporting talent development through coaching, feedback, and career pathing
- Complete ongoing security awareness training and comply with company policies to the requirements section
- Identify and escalate security risks to the appropriate Executive Leadership Team member and actively contribute to remediation efforts
- Other duties as assigned
Requirements:
- 10+ years of progressive B2B marketing experience in technology or services environments
- Proven experience leading digital marketing teams and complex, multi-channel campaigns
- Hands-on expertise across paid media, email, web, retargeting, and integrated growth programs
- Experience standing up or scaling account-based marketing (ABM) initiatives
- Demonstrated success building and leading teams, including new functions
- Strong understanding of go-to-market strategy, sales motions, and partner ecosystems
- Experience working cross-functionally with Engineering and Strategic Alliances
- Familiarity with modern marketing and sales technology stacks (CRM, automation, ABM, analytics)
- Strong communication skills with the ability to align stakeholders and influence outcomes
- Bachelor's degree in Marketing, Business, or related field; advanced degree a plus
- Extra credit if experienced within a solution provider or OEM ecosystem