Product Marketing Manager

Teachstone is committed to transforming education and is seeking a Product Marketing Manager to oversee product positioning, launches, and market understanding. The role involves collaborating with various teams to develop customer-centric narratives and ensure effective go-to-market strategies.

Responsibilities:

• Lead end-to-end go-to-market planning and execution for new products, major releases, and bundled offerings
• Partner closely with Product, Demand Gen, Sales, Partnership Success, and Enablement to align timing, messaging, and activation
• Translate product capabilities into clear market-ready narratives and launch assets
• Develop and maintain value propositions, positioning statements, and messaging frameworks grounded in customer needs and outcomes
• Ensure consistent, differentiated product messaging across web, campaigns, sales collateral, customer communications, and events
• Act as the final steward of product language and narrative quality
• Build deep understanding of customer segments, use cases, and buying dynamics through interviews, win/loss analysis, and research
• Monitor competitive landscape and evolving market needs to inform positioning and roadmap conversations
• Bring customer voice and market evidence into cross-functional decision-making
• Create enablement materials (webpages, sell sheets, video etc.) that help Sales and Customer Success confidently tell the product story
• Maintain and evolve an internal product catalog that supports clarity, alignment, and consistency across teams
• Define success metrics for launches and product marketing initiatives
• Analyze performance and adoption data to inform iteration and future strategy
• Share learnings and insights to continuously improve GTM effectiveness

Requirements:

• Bachelor's degree or equivalent experience
• 3–5 years of experience in product marketing in a SaaS or technology-enabled environment
• Demonstrated experience developing value propositions (VP Canvases), messaging frameworks, and positioning; examples required
• Proven experience launching and growing successful products in close collaboration with growth, product, and other stakeholder teams
• Proven ability to manage complex, cross-functional initiatives with structure and follow-through
• Experience using Asana, HubSpot, WordPress, and Gong AI
• Strong written and verbal communication skills; writing samples required
• Product Marketing Alliance or Pragmatic Product Marketing certification
• Comfort operating in a fast-paced, collaborative, and evolving environment
• Ability to think strategically while executing with attention to detail