Field Marketing Manager – West

Cloudera is a company that empowers people to transform complex data into actionable insights, serving as a data partner for top companies across industries. They are seeking a B2B Field Marketing Manager for their West Region to drive expansion and net-new revenue through strategic marketing programs and campaigns. The role involves close collaboration with sales teams, execution of multi-channel marketing initiatives, and analysis of campaign effectiveness.

Responsibilities:

• Plan and execute multi-segment / industry programs and campaigns - focused on large enterprise to mid-size accounts in for-profit industries
• Execute different campaign categories, from physical to virtual events (Webinars, Workshops, Hands-on-Labs), content syndication, email, paid social (LinkedIn), and direct mail
• Provide campaign pre-launch content, training and SFDC tagging information to sellers and follow-through after campaigns end to monitor marketing attribution to new opportunities
• Sustain our installed-base expansion pipeline while growing our net new logo’s / business penetration, particularly for newer solutions on our Product Roadmap in mid-2022
• Partner closely with regional sales leaders to ensure aligned annual and quarterly go-to-market plans tied to revenue targets and be able to nimbly adjust as market, business, competitive and company priorities shift
• Analyze and draw actionable insights from your marketing program and campaign data - to tell a credible marketing pipeline and closed / won revenue booking narrative
• Lead our growth marketing and integrated programs / campaigns for new customer acquisition through both ABM (account-based marketing) and 1:few scalable programs
• Collaborate with our solution and product teams to plan well ahead of launches to stimulate early demand
• Create alignment and feedback loops with US sales, corporate marketing, operations, and other key internal stakeholders, including regular check-ins, QBR’s and SLA’s
• Manage annual budget with mind on OPEX efficiency tied to marketing ROI
• Tap into our sales, marketing automation and performance reporting tools and platforms to regularly pull data to draw actionable insights, spanning planning prioritization to in-flight optimization to back-end measurement
• Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI

Requirements:

• Minimum of 7 years in B2B field marketing experience in enterprise software and / or technology space (Big Data, Cloud, Db, analytics, business intelligence)
• Knowledge and experience with modern field marketing, demand generation, integrated marketing, omni-channel marketing
• Proven experience with ABM, online and traditional marketing channels
• Working knowledge of common MarTech stack - Salesforce, marketing automation and business intelligence reporting platforms, Tableau a plus
• B.A. / B.S or equivalent undergraduate degree, relevant technical subject preferred
• Excellent written and communications skills – must be able to communicate the value proposition of the company, present to a wide range of audiences, from senior executives at customers, to large audiences, to relatively technical people
• Proven operator who can develop the strategy, and execute the tactics with follow-through
• Excellent interpersonal skills - can work well cross-functionally and with diverse audiences to achieve collaborative objectives
• Affinity for details, project management, and an ability to prioritize independently and complete tasks on time
• Experience in managing marketing budgets and multiple suppliers/vendors
• Familiarity with Google Workspace and project management platforms