Firefox Product Marketing Lead - Desktop

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. They are seeking an experienced product and growth marketer to focus on Firefox desktop products, driving growth strategies and enhancing user experience.

Responsibilities:

• Deliver against Firefox desktop growth targets, working closely with product development, acquisition marketing, and integrated campaigns teams to implement an effective growth strategy and achieve daily active usage goals
• Author the audience and positioning strategies for desktop browser products and features, building a clear “who” and “why” which inform the user journey
• Bring exciting new functionality to market, owning the release marketing calendar and feature marketing prioritization across the Firefox desktop product teams
• Improve new user retention by building effective user journeys spanning product usage and lifecycle marketing comms
• Shape the product experience by contributing user insights, articulating customer needs, and partnering with product development and design on the felt product experience
• Guide the Firefox marketing strategy by connecting our campaigns and programs to the feature launches and product truths that most effectively drive growth

Requirements:

• 8+ years of experience in product marketing, with consumer marketing experience preferable but not required
• You're a growth-focused marketer with experience using rapid experimentation and measurement to drive performance gains
• You can diagnose the health of a marketing funnel, then pick the right focus areas to drive the most impact
• You're a trusted collaborator on software teams, contributing to product roadmaps and synthesizing strategic business insights
• You're an adept generalist who can serve as the connective tissue between brand, creative, product design, and product management teams, across geographies
• You can own the go-to-market lifecycle, taking a launch from brief to launch to clear next steps for the business
• You make rooms more creative by framing problems effectively, facilitating great conversations, and contributing bright ideas of your own
• You're passionate about Mozilla's mission to make the internet a healthier, more open place