Marketing Manager

Thrive Pet Healthcare is a community of 350 hospitals nationwide united by their mission to provide quality veterinary care. They are seeking a Marketing Manager to advance organizational priorities and support hospital teams by improving processes and elevating experiences.

Responsibilities:

• Partner with Veterinary Relations Managers (VRMs) and Specialty/ER hospital leadership to align content with local growth strategies and service line priorities
• Develop and execute location-specific marketing content, including e-blasts (CE programs, rDVM communications via SmarterSends), social media, and digital promotions
• Own social media planning, publishing, and performance tracking; analyze engagement metrics and optimize content accordingly
• Capture and produce photography and video showcasing hospital expertise, culture, and specialty services
• Design and deliver graphics, videos, and layouts for digital and print materials in alignment with brand guidelines
• Collaborate with centralized marketing teams to support cohesive, multi-channel campaigns when time allows
• Maintain brand consistency across all assets and prepare final files for production, as needed
• Manage a SharePoint-based digital asset management (DAM) system for scalable content organization
• Stay current on industry trends, tools, and best practices – especially social media trends
• Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
• Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals
• Foster a sense of belonging and collaboration among the hospitals in the region
• Support hospitals’ leadership with empathy and with a solution-oriented approach
• This role plays a key coordination function across three ACCESS locations, supporting B2B and B2C stakeholders, internal physicians and hospital leadership, and the needs of the support office
• Partner with operations and hospital leadership to assess needs, capacity, and growth opportunities, translating insights into targeted marketing support and execution
• Collaborate cross-functionally with marketing teams to brainstorm new programs, develop localized tactics, and lead hospital-specific initiatives from concept through execution

Requirements:

• 7+ years of experience as a Graphic Designer, Social Media Specialist, or similar creative role
• Experience managing multiple projects simultaneously and meeting tight deadlines
• Experience working cross-functionally in marketing or brand environments
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Premier Pro (or similar editing software) etc.)
• Experience using Meta Business Suite toolset for social media management
• Strong portfolio demonstrating design excellence across social media (video and static), digital and print assets
• Photography and video editing expertise
• Animation and/or motion design experience
• Knowledge of core marketing and advertising principles
• Experience with project management tools and workflows
• Exceptional visual design skills with a keen eye for aesthetics and detail
• Highly organized, collaborative, and self-motivated
• Strong written and verbal communication skills
• Ability to analyze work, incorporate feedback, and continuously improve
• Skilled at building trusted relationships with key stakeholders
• Bachelor's degree in Graphic Design, Fine Arts, or related field (preferred, not required)
• Understanding of UX/UI principles (preferred)