Thrive Pet Healthcare is a community of 350 hospitals nationwide united by their mission to provide quality veterinary care. They are seeking a Marketing Manager to advance organizational priorities and support hospital teams by improving processes and elevating experiences.
Responsibilities:
- Partner with Veterinary Relations Managers (VRMs) and Specialty/ER hospital leadership to align content with local growth strategies and service line priorities
- Develop and execute location-specific marketing content, including e-blasts (CE programs, rDVM communications via SmarterSends), social media, and digital promotions
- Own social media planning, publishing, and performance tracking; analyze engagement metrics and optimize content accordingly
- Capture and produce photography and video showcasing hospital expertise, culture, and specialty services
- Design and deliver graphics, videos, and layouts for digital and print materials in alignment with brand guidelines
- Collaborate with centralized marketing teams to support cohesive, multi-channel campaigns when time allows
- Maintain brand consistency across all assets and prepare final files for production, as needed
- Manage a SharePoint-based digital asset management (DAM) system for scalable content organization
- Stay current on industry trends, tools, and best practices – especially social media trends
- Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
- Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals
- Foster a sense of belonging and collaboration among the hospitals in the region
- Support hospitals’ leadership with empathy and with a solution-oriented approach
- This role plays a key coordination function across three ACCESS locations, supporting B2B and B2C stakeholders, internal physicians and hospital leadership, and the needs of the support office
- Partner with operations and hospital leadership to assess needs, capacity, and growth opportunities, translating insights into targeted marketing support and execution
- Collaborate cross-functionally with marketing teams to brainstorm new programs, develop localized tactics, and lead hospital-specific initiatives from concept through execution
Requirements:
- 7+ years of experience as a Graphic Designer, Social Media Specialist, or similar creative role
- Experience managing multiple projects simultaneously and meeting tight deadlines
- Experience working cross-functionally in marketing or brand environments
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Premier Pro (or similar editing software) etc.)
- Experience using Meta Business Suite toolset for social media management
- Strong portfolio demonstrating design excellence across social media (video and static), digital and print assets
- Photography and video editing expertise
- Animation and/or motion design experience
- Knowledge of core marketing and advertising principles
- Experience with project management tools and workflows
- Exceptional visual design skills with a keen eye for aesthetics and detail
- Highly organized, collaborative, and self-motivated
- Strong written and verbal communication skills
- Ability to analyze work, incorporate feedback, and continuously improve
- Skilled at building trusted relationships with key stakeholders
- Bachelor's degree in Graphic Design, Fine Arts, or related field (preferred, not required)
- Understanding of UX/UI principles (preferred)