Manager Digital Analytics, Tag Engineer (Remote Opportunity)

Hyatt Hotels Corporation seeks an enthusiastic Manager Digital Analytics, Tag Engineer to join our Digital Analytics team. In this role, you will be responsible for leading the implementation, strategy, and governance of digital data collection across our web and app ecosystems, ensuring accurate and scalable analytics tagging through various tools.

Responsibilities:

• Lead the management and deployment of new and existing tags, pixels, and integrations across digital platforms using tag management systems (e.g., Tealium, GTM)
• Develop and maintain the strategic framework for digital data collection, ensuring scalability, accuracy, and compliance across new and existing projects
• Oversee the configuration, administration, and governance of analytics tools (e.g., Adobe Analytics, Google Analytics)
• Collaborate with product, marketing, and engineering teams to define and implement tracking requirements that align with business objectives
• Maintain clear documentation of tagging architecture, data layer specifications, and platform configurations
• Troubleshoot tagging issues, validate data accuracy, and manage QA processes for analytics implementation
• Support related initiatives involving data quality, reporting enhancements, and performance optimization across digital channels

Requirements:

• Proven experience managing digital analytics implementations using enterprise tag management systems (Tealium, GTM, Adobe Launch, etc.)
• Strong understanding of analytics platforms such as Adobe Analytics or Google Analytics
• Ability to translate business requirements into technical tagging specifications
• Familiarity with JavaScript, browser developer tools, and debugging network requests
• Excellent communication and documentation skills with the ability to partner effectively across teams