Capital One is a leading financial services company that has embraced technology and data innovation. They are seeking a Technical Product Marketing Manager to lead the marketing efforts for their cloud-based data management solutions, focusing on customer engagement and go-to-market strategies.
Responsibilities:
- Be the subject matter expert on key data management product areas, understanding both technical and business implications
- Collaborate with PMM lead as well as Product Managers, Marketing, Enablement and other cross-functional teams to align on vision, strategic priorities, campaigns, market trends and success metrics
- Develop and maintain PMM assets including detailed ICP docs, competitive battlecards,, SWOT analyses, product one-pagers, Sales collateral, pitch decks and more
- Contribute to Go-To-Market plans and product releases, managing cross-functional execution across partner teams
- Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics
- Craft compelling product messages for internal and external purposes, acting as the product expert for partner teams
- Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others
Requirements:
- Bachelor's Degree
- At least 3 years of product marketing or product management experience for data management, data observability, or technical B2B SaaS company
- At least 3 years of experience executing GTM strategies and launching enterprise products
- At least 1 year of experience in background and domain experience in the B2B data market
- At least 1 year of experience working for both Startups and scaled companies
- At least 2 years of project management skills
- Demonstrated experience where you have successfully taken initiatives from 0 to 1
- Demonstrated experience marketing data products like data clouds, data management tools, data optimization solutions, or data observability and governance platforms
- Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
- 3+ years of project management skills, with demonstrated experience managing multiple complex projects and deadlines in a fast-paced environment
- 5+ years of experience identifying customer pain points and developing product positioning that addresses their data management needs
- Demonstrated ability to create messaging and campaigns that engage developers and technical audiences