Marketing Campaign Manager

DigiCert is a global leader in intelligent trust, helping organizations protect digital interactions. Valimail, a DigiCert company, is seeking a Marketing Campaign Manager to plan, execute, and optimize integrated campaigns that generate pipeline and drive business growth.

Responsibilities:

• Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline
• Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities
• Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes
• Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals
• Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI
• Build and manage website pages and programs to drive conversions
• Manage campaign calendars, deliverables, and project timelines across internal teams and external partners
• Analyze campaign performance, share insights, and recommend actionable optimizations
• Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies

Requirements:

• 4+ years of experience in B2B marketing, ideally within SaaS or technology
• Proven experience creating and optimizing email nurture campaigns (Marketo experience strongly preferred)
• Familiarity with Salesforce CRM, marketing automation platforms, and Google Analytics
• Strong analytical skills and a testing-first mindset
• Excellent project management, communication, and collaboration skills
• Ability to manage multiple priorities in a fast-paced environment
• Customer-centric mindset focused on solving prospect and buyer pain points
• Experience leading or contributing to cross-functional initiatives
• Exposure to ABM campaigns or working with intent data platforms