Growth Marketing Generalist

PandaDoc empowers organizations by streamlining document workflows, and they are seeking a versatile Growth Marketing Generalist. This role involves owning critical marketing initiatives, executing campaigns, and leveraging AI tools to optimize marketing strategies.

Responsibilities:

• Drive Marketing-Led Outbound: Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale
• Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders
• Optimize Trial-to-Sales Conversion: Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively
• Content Nurture Sequences: Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage
• Scale AI Adoption: Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently

Requirements:

• 3+ years of B2B marketing experience with a proven mix of demand generation, marketing operations, and hands-on campaign execution
• Martech fluency and systems thinking - you quickly learn new tools (HubSpot, Salesforce, ABM platforms), understand how systems connect and data flows, and can build sophisticated audience segments across platforms
• Strong email copywriting skills with a solid grasp of pain point and solution-selling frameworks; you can write compelling sequences that convert at different stages of buyer temperature
• Data-driven optimization mindset - you're comfortable analyzing campaign performance, identifying patterns in the numbers, and making smart decisions about what to test next
• Strategic + scrappy - you can think big picture about campaign strategy AND roll up your sleeves to build the workflows, write the copy, and launch the campaigns yourself
• Project management chops - you translate vision into executable plans and drive work forward across teams (RevOps, Sales, Product) without constant direction
• ABM experience or high curiosity - you're familiar with account-based marketing approaches and platforms (Keyplay, 6sense, Demandbase) and understand how to engage buying committees at the account level
• AI fluent—you actively use AI tools (Claude, ChatGPT, etc.) in your daily work, know how to craft effective prompts, and can enable others to do the same